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Bringing Lindex to the UK

BringingLindexToTheUK

Set to launch its first store in Westfield Stratford City this spring, Lindex is bringing its unique Scandinavian collections to the UK. Here, we find out more about the brand, its culture and its heritage — as well as the kind of people they're looking to recruit for their debut store.

Known for their values, which are as strong as their ranges, Lindex is launching in the UK in March. With an already enormously successful European store estate behind them, there seems no doubt that the iconic name will also capture the imagination on these shores. Ahead of their debut store opening they managed to find some time to talk us through what to expect from this international high flier.

What is Lindex?

Founded in 1954, Lindex is one of the leading fashion chains in Europe, with over 480 stores in 16 countries. Based out of Gothenburg in Sweden, it covers a variety of fashion concepts within women’s, kids’, lingerie and cosmetics.

The brand’s offering is characterized by well-considered details, the latest fashion trends and a fast turnover of new products with a high sense of fashion, as well as timeless favourites. They place considerable importance on “quality, sustainability, crispness and freshness” in their merchandise.

What are they known for?

The company is probably best known for its unique ranges, which are created by its own extensive team of designers at its head office in Gothenburg.

The company’s Scandinavian heritage stands for good design, creativity, style, simplicity and quality. Its style stays close to it’s ethos of giving customers a world-class fashion experience and making fashion fun.

As well as working within its own team, Lindex has produced several collaboration projects with external designers. This autumn, for example,  will see the launch of a unique collection with Jean Paul Gaultier. Other well-known collaborations have included Matthew Williamson, Missoni and Narciso Rodriguez.

Where will the new store be?

The first UK Lindex store will open at Westfield Stratford City on the 27th of March. They are looking for 20-30 people with a passion for fashion and service and who share the Lindex values.

Is there anything particularly exciting that’s happened at the company in the past six months/year?

Lindex is a passionate supporter of the fight against breast cancer, mostly through the popular collaboration with fashion icon Jean Paul Gaultier where 10% of sales were donated to the cause.

Lindex has also been a main partner in the Pink Ribbon campaign since 2003. Together with their customers, Lindex has now contributed over Eu9.5 million to the fight against breast cancer and this total is being added to each year.

What is the culture like at Lindex?

Positive, energetic inspiring - Lindex has a strong business culture where its values are the basis. They describe themselves as a “vision and value driven company”, which enables a fast decision-making process.

As an international and fast growing organisation, in a constantly changing industry, the company says that its future lies in “our ability to use our employees’ ideas and creativity as well as their feedback. Being committed, willing to take responsibility and wanting to perform is something that is most valued.

What makes the company a cut above other employers?

Customer service is a key factor in the success of the Lindex brand and the company strives to give its customers an outstanding shopping experience. Part of this is inspiring customers in store with visual presentation and personal service.

Who is the ideal candidate? 

Lindex doesn´t talk about an ideal employee - they seek diversity because they believe that a mix of great people leads to better results and a more enjoyable place to work. Having said that, anyone who appreciates a challenging, exciting and fun environment will thrive there.

Typical Lindex employees also have a passion for customer service and have an enthusiasm for fashion. Core values include “empowering yourself and each other, seeking constant improvement, making business-oriented decisions, acting sustainable and making it simple." These are the foundation for the business and employees are encouraged to take initiatives and make decisions in conjunction with these values.