Mothercare hires new global director of CRM, Loyalty and Insight About 9 years ago
Glyn Birchall, former head of global CRM at The Body Shop, has been appointed by Mothercare as the new global director of CRM, loyalty and insight. The role will involve developing increased CRM capability, insight and building consumer loyalty to help parents across all platforms and touch-points. Mr Birchall’s previous experience includes...