The new head of M&S has reshuffled the retailer’s womenswear department as part of a strategy to stem falling clothing sales.

Steve Rowe took on the role of chief executive this month after over thirty years with the company.
The changes follow a recent restructuring of the retailer’s design, buying and merchandising teams impacting approximately 200 roles.

Under the new structure, buying roles will be less focused on specific collections and buyers will instead work across all brands.

“Our womenswear teams are now organised by product type rather than by brand and range. This better reflects the way our customers shop with us and puts our customers’ view at the heart of our product decision making,” an M&S spokesperson said.

“In simple terms, it means that there will be one team responsible for designing and buying all of one type of product for our customers. For example, all of our trousers, whether they are M&S Collection, Autograph or per una, will be bought by the same team.”