Superdrug is holding its second Open House event, at which new brands are invited to showcase new products and services to Superdrug buyers.

The event gives smaller brands a chance to pitch for shelf space alongside their bigger rivals.
The first Open House event in September was widely regarded as a success, with fitness brand Pineapple due to launch in stores this year.

Healthcare director at Superdrug, Michael Henry, said: “We saw a diverse range of brands last year from pet health products to sexual health, which resulted in successfully launching Pineapple into our ever growing healthcare portfolio. We are very excited to be holding another event in May after the success of last year, and we hope to discover the next big thing in health and wellbeing.”