Amazon is planning to introduce a new monthly option for its Amazon Prime service, currently only available as an annual subscription.

The Prime service includes premium delivery options as well as Amazon Video or $100 or £79 per year. However, according to press reports, the e-commerce site is soon to introduce this on a monthly basis in the US. The two options will be $10.99 for Amazon Prime or $8.99 for Amazon Video only.

The move has widely been seen as a direct challenge to rival television screening firm Netflix.
It has not been confirmed whether the new monthly service will be available to customers in the UK.