Trade Marketing Manager

Trade Marketing Manager – Skechers UK & Ireland
📍 Head Office in St Albans | Field-based with UK & occasional international travel
🚗 Full UK Driving Licence required

Step into a key leadership role with Skechers, one of the world’s leading lifestyle and performance footwear brands. We’re on the lookout for a commercially focused Trade Marketing Manager to spearhead impactful trade campaigns, working closely with our wholesale partners to drive growth, brand awareness, and ROI across all product categories.

About the Role:
As Trade Marketing Manager, you’ll take ownership of trade marketing activity across key national accounts, delivering 360° marketing strategies that influence sell-through and brand presence in every customer touchpoint—from in-store experiences to digital campaigns.

You’ll be the go-to expert on our product lines, collaborating cross-functionally with Sales, Marketing, and Creative teams to bring compelling campaigns to life. Reporting to the Deputy Marketing Manager, you’ll also lead and mentor our Trade Marketing Coordinators, ensuring high performance and continuous development.

Your Key Responsibilities:
- Plan and execute tactical marketing initiatives for co-op advertising, retail activations, promotions, events, and social media.
- Oversee and optimise trade marketing budgets alongside the Deputy Marketing Manager.
- Conduct regular business reviews with wholesale accounts, ensuring alignment with KPIs and overall strategy.
- Collaborate with Graphic Designers to deliver engaging in-store visuals and digital assets.
- Stay on top of trends across retail, e-commerce, mail order, and buying groups to inform strategy.
- Build strong internal and external stakeholder relationships to support commercial goals.
- Drive continuous improvement in process, systems, and account-specific marketing execution.

What You’ll Bring:
- Proven success in a Trade Marketing or Digital Marketing role within retail or wholesale.
- Strong people management experience – you know how to lead and coach a team.
- Excellent project management skills with the ability to juggle priorities in a fast-moving environment.
- Confident communicator and influencer with strong commercial awareness.
- Working knowledge of Adobe Creative Suite (Photoshop or similar).
- Highly organised with a proactive, solutions-driven mindset.
- A collaborative team player with a passion for brand growth and retail excellence.
- Proficient in Microsoft Office, especially Excel and PowerPoint.

Why Join Skechers?
- Competitive salary and comprehensive benefits
- Employee discount on Skechers products
- Free onsite parking
- Career development opportunities within a global, Fortune 500 brand
- A fun, inclusive, and fast-paced environment where your ideas matter

At Skechers, we celebrate individuality. If you’re excited to bring your skills to a brand that blends innovation, comfort, and style — apply today and make your mark.

About Skechers
Skechers (NYSE: SKX) is a global, Fortune 500® footwear and lifestyle brand known for comfort-driven innovation. With operations in over 180 countries, we serve millions of customers through retail stores, e-commerce, and wholesale partnerships. From Southern California to the world, Skechers has spent 30 years helping people look and feel good — one step at a time.