Social Media & Publishing Executive

This role offers an exciting opportunity to join an innovative, fast-paced team shaping how Tesco connects with millions of customers.

You’ll lead the creation and delivery of world-class social media strategies across paid and organic channels, influencer partnerships, and digital activations that bring Tesco’s marketing campaigns to life. From proactive and reactive content to tapping into cultural trends, you’ll ensure Tesco stays relevant and engaging across all platforms.

The role requires strong stakeholder management and collaboration, working cross-functionally with internal teams, influencer talent, multiple agencies, and affiliate partners. You’ll be hands-on across all major social platforms, driving impactful campaigns and always-on content.

As this position is heavily focused on food content, a passion for high-quality production and creative storytelling is highly desirable.

You will be responsible for:

Manage the planning, briefing, development, production & execution of paid and organic social media content including pro-active and reactive content
Reactive community management on all generated & dark posted content
Schedule and/or deploy social media posts across all platforms: Facebook, TikTok, Instagram, YouTube, Pinterest, Snapchat etc
Setting clear measures and KPIs for activity to make sure we're constantly improving, and to show the impact and efficiency of our activity
Assessing customer behaviour research, insights & trends, and work with creative and media agencies to build an appropriate content plan
Assessing organic and paid media plans and recommendations in line with brief objectives and platform opportunities
Providing ongoing analysis, key insights and recommendations to optimise the performance of social media and streamline ways of working
Working with other departments and peers around key campaigns to make sure our messages are consistent across multiple channels and relevant to the wider business & customer needs
Continuously updating the team on planned activities, results, competitor activity and test & learn opportunities.
Building strong relationship with our agency partners, social media platforms and Influencers, managing the day-to-day relationship with our creative and media agencies
Following our Business Code of Conduct and always acting with integrity and due diligence

You will need:

Strong background in content marketing, especially across social media and influencer marketing
Experience in social listening, reporting, and trend analysis
Understanding of retail customer behaviour and how it evolves
Up-to-date knowledge of social media trends and platform developments
Ability to critically review creative content and tailor it for maximum impact
Experience with KPIs, analytics, and performance measurement

What's in it for you:

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

Annual bonus scheme of up to 10% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility