Senior Audience Specialist

The Audience Specialist plays a key role in supporting Tesco’s shift towards more insight led, customer first personalisation. Sitting within a transformation team, the role works across Audience, Analytics, Customer, Technology and Delivery teams to improve how briefs are shaped, how customer opportunities are identified, and how outcomes are evaluated and applied.

This ole supports teams in developing clear, customer first briefs, ensuring personalisation activity is grounded in insight and that results clearly answer the questions required to move the business towards better customer decision making.

A core part of the role involves working closely with Technology and Data teams to help shape and evolve tools that identify customer opportunities at an individual customer level. Alongside this, the role focuses on improving and aligning processes between teams. Helping speed up delivery, strengthen discipline around briefing and results, and ensure learning is consistently fed back into future activity.

You will be responsible for:

Support the development and application of insight led, customer‑first briefs within a personalisation environment
Work with teams to ensure briefs clearly define the customer problem, decision to be informed, and outcomes expected
Partner with Analytics and Test & Learn teams to ensure personalisation activity is evaluated effectively and answers the right business and customer questions
Work with Technology and Data teams to support the development and evolution of tools that identify customer level opportunities for personalisation
Help translate customer insight and business needs into clear requirements for opportunity identification Tech capabilities
Manage and evolve processes between teams to improve alignment, speed and clarity across briefing, delivery, and evaluation
Identify friction points or gaps in current ways of working and support improvements to process, guidance, and tooling
Encourage stronger discipline around outcome focused delivery, moving teams away from activity led approaches
Act as a connector between teams, helping ensure customer insight, technology, delivery and measurement remain aligned
Contribute to the continuous improvement of briefing, tooling and results frameworks to support scalable, customer first personalisation

You will need:

Insight‑led, customer‑first briefs

Briefs clearly articulate the customer need or opportunity and the decision they are intended to inform
Personalisation activity is driven by customer insight rather than channel or campaign‑led demand
Success measures and learning goals are agreed upfront

Outcomes, evaluation, and learning

Results clearly answer the questions set out in the original brief
Learning is translated into actionable insight, not just performance reporting
Outcomes inform future prioritisation and customer strategies

Ways of working, process and tooling

Teams are aligned on roles, expectations and hand‑offs across briefing, delivery, technology and evaluation
Opportunity‑identification tools support faster, more informed customer‑level decision‑making
Processes evolve to support pace while maintaining clarity, customer focus and quality
Rework and duplication reduce as ways of working mature

Impact at scale

Personalisation activity increasingly reflects a customer‑first mindset
Opportunities are identified and prioritised more consistently at a customer level
Learning and insight compound over time, supporting better decisions and scalable growth
Tesco can scale personalisation outcomes without increasing complexity or inefficiency

What's in it for you:

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility