Online Trade Marketing Executive

We’re looking for an enthusiastic and creative Online Trade Marketing Executive to join our Customer Team. In this role, you’ll help shape and deliver our online customer journey — making sure our website, app and digital communications really connect with customers. Working closely with our Trade Marketing Manager, you’ll bring our trading plan to life across email, push notifications, and digital content, while collaborating with our social team to deliver a consistent experience across every touchpoint.

This role is based in our Dun Laoghaire office, working as part of our hybrid model to stay connected with the team while enjoying flexibility in how you work.

You will be responsible for:

Campaign Execution

Leading day to day execution of trading requirements across our digital channels.
Planning, developing, and executing online trade campaigns including creating and scheduling email newsletters via a centralised marketing automation platform, supporting with Clubcard promotions, and customer journeys.
Manage the end to end email campaign process, including content creation, design, deployment, A/B testing, and analysis.

Audience Segmentation, Testing, Performance Analysis & Optimisation

Working with our customer performance manager on building out our segmented audiences to always help better support our online trading strategy to the correct audience base.
Confident in leading and fulfilling end to end management of the online customer journey, keeping the customer at the fore of everything we do.
Conducting A/B testing to optimise campaign performance and engagement.
Monitoring and reporting on email marketing & push notification performance metrics such as open rates, click-through rates, conversions, and ROI. Provide insights and data-driven recommendations for improving email marketing performance.

Content Development

Collaborating with internal teams to develop compelling online trade content supporting our trading strategy and gather content and assets for campaigns & day to day promotions that will be highlighted
Designing content on a day to day basis to support the trade plan across online channels.

Reviewing performance of our channels and create/update future layouts and templates, ensuring consistent branding and design standards.
Developing and maintenance of content calendars ensuring our online activities including but not limited to website, app, trade email and push notification strategy is reflecting the overall customers comms and trade plan, as well as supporting with content creation for the social strategy.
Ensuring all communications are engaging, accurate, and aligned with brand guidelines.

Database Management

Maintaining and segmenting the email marketing database to ensure targeted, relevant campaigns.
Ensure compliance with data protection regulations and best practices in email list management.

Marketing Automation Tools

Utilising marketing automation tools, Adobe and Selligent, to manage and optimise email marketing campaigns.
Troubleshooting and resolving issues related to our online customer journey as well as website, app, email delivery, templates, and campaign configuration.

Continuous Improvement

Staying up to date with the latest trends, technologies, platform features and competitor activity in online trade marketing within FMCG & Retail Channels.
Providing training and support to team members on online marketing tools and best practices.

You will need:

A degree in marketing, communications or similar — or equivalent experience.
Experience in online trade marketing, email marketing and marketing automation tools (2+ years).
A strong interest in website and app design, with a passion for improving customer journeys.
Graphic design knowledge and strong content‑creation skills for digital and social platforms. Experience with Adobe and Selligent is a big advantage.
Confident analytical skills to interpret data and make insight‑driven recommendations.
Excellent written and verbal communication skills, with high attention to detail.
Ability to manage multiple projects independently in a fast‑paced environment.
Familiarity with digital marketing best practice, CRM systems and email regulations.

What's in it for you:

We offer excellent benefits that help make Tesco a great place to work. These include but aren’t limited to:

Competitive Salary
Retirement Savings Plan
Life Assurance Cover
Annual Bonus
Our Virtual GP service provides free and confidential access to an online GP through video GP consultations, and online prescription service for colleagues. The service is also available to families of colleagues who live at the same address for a reduced cost.
24/7 access to our Employee Assistance Programme (EAP) for you and family members for in the moment emotional support along with free access to a range of wellbeing services supporting you under our new Wellbeing First approach of Body, Mind and Life.
Colleague Clubcard offering 10% discount across stores and online, with 15% discount weekends once a month (Friday to Sunday), and 20% off twice a year. There is also 20% off F&F clothing, all year long, these various discounts can be extended to a family member with a 2nd Clubcard available.*
Annual leave
Save As You Earn Scheme

*Entry requirements and rules of the scheme apply

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility