Marketing Manager - Clothing - 6 Month Fixed Term Contract / Secondment
Shire Park, Kestral Way, Welwyn Garden City
As a Marketing Manager for F&F, you will lead the development and execution of marketing plans for F&F clothing, drive customer engagement, and achieve commercial objectives. Accountable for working with internal teams and agency partners to deliver impactful campaigns and marketing initiatives across all channels. This role is “expert” and often the first layer of management of people or projects.
This role is part of the Clothing brand and marketing team.
You will be responsible for:
• Developing and executing the Clothing marketing strategy, ensuring alignment with broader Tesco brand objectives and customer insights.
• Lead the creation and delivery of multi-channel marketing campaigns, including TV, radio, DOOH, digital, social media, in-store, print, and events.
• Collaborate with Product and Buying teams to create campaigns that highlight key product ranges, seasonal launches, and promotions.
• Work closely with the Social Media and Content teams to ensure a cohesive tone of voice and brand presence across all platforms.
• Oversee the production of marketing assets, managing timelines, budgets, and creative outputs to ensure high-quality delivery.
• Utilize customer insights and data to inform strategy, refine messaging, and optimize campaigns for maximum effectiveness.
• Partner with the Media Planning team to develop media plans that balance reach, engagement, and ROI, ensuring efficient allocation of budgets.
• Coordinate with PR and Influencer Marketing teams to amplify campaigns through earned media and partnerships.
• Monitor and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
• Manage relationships with creative and media agencies, ensuring campaigns are delivered on time, within budget, and to a high standard.
• Champion the F&F brand internally, fostering collaboration across departments to deliver integrated campaigns
You will need:
Operational skills relevant for this job:
• Strong understanding of customer insights and data-driven decision making.
• Ability to manage complex projects and multiple stakeholders.
• Knowledge of paid, owned and earned marketing channels
• Experience working with creative and media agencies to deliver high quality campaigns.
Experience relevant for this job:
• Proven experience in developing and executing integrated marketing campaigns.
• Budget management and optimisation for campaign efficiency.
• Understanding of measurement and reporting tools.
• Teamwork & collaboration
• Agency and stakeholder management.
• Creative thinker with a data- driven mindset
What's in it for you:
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About us:
Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.
We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.
We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.
NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.
We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility