Lead SEO Manager

Tesco Online is made up of a growing portfolio of businesses including the biggest online grocer in the UK and one of the largest in the world. Digital growth is core to Tesco's future strategy and scaling propositions such as Whoosh and Marketplace are allowing customers access to new and exciting products and services online. As the Lead SEO Manager, you will be responsible for developing and implementing effective search engine optimisation strategies to drive organic traffic and further improve Tesco's online share of voice in the market. You will own the SEO budget and work closely with our agency partners to spot new opportunties, as well as optimising the SEO fundamentals to aid agentic discovery.

You will be responsible for:

- Leading all operational aspects of SEO at Tesco, including driving share of voice across all Online businesses.

- Support the discovery of Local SEO strategy through the Tesco store estate.

- Owning the SEO budget and carefully forecasting, monitoring and optimising spend into the most impactful areas to generate return for Tesco.

- Driving and owning the SEO roadmap into Technology teams to drive organic traffic.

- Partner with Trading and Product teams to apply SEO best practices to content pages, taxonomy and copy across website and app to drive discoverability.

- Driving strategic thinking in the AI space for the Customer function, whilst closely partnering with our Technology teams to combine future strategy.

- Identifying high value recommendations from our agencies and developing internal business cases to drive implementation.

- Conducting competitors analyses and market research to identify trends that Tesco can capitlise upon now and into the future.

- Lead with strong data and reporting to help internal teams optimise and plan their execution trading cycles.

- Lead and coach a SEO Executive to develop within role and beyond.

You will need:

- 5+ years working in a SEO focused role, either in agency or in house.

- Extensive experience of SEO management on large scale ecommerce websites.

- Strong Technical SEO background and principles.

- Deep agentic AI thinking - perspective and strategic planning for Tesco and the customer.

- Understanding of SEO tools, e.g. Google Search Console and broader tracking / crawling tools.

- Strong reporting and analytics navigation, both SEO tools and broader analytics, e.g. Adobe and Google Analytics

- Ownership of budget lines into multiple agencies.

- Team management and leadership / coaching of SEO experts.

- Passion for ecommerce and online trading.

What's in it for you:

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility