Global Head of Brand

Global Head of Brand

London HQ

Contract: Permanent
Salary: £90,000 + bonus

THE BRAND

At F1® Arcade, we’ve completely revolutionised the traditional arcade by creating the first-ever Formula 1 entertainment and hospitality concept with socialising at its core for fans and non-fans alike. F1® Arcade venues provide an immersive, state-of-the-art F1® racing simulation experience, gamified for a mass audience, with ‘best in class’ hospitality and exceptional venue design, all under one roof - for the ultimate night out in the fast lane…

We're looking for a Global Head of Brand based in our London HQ!

Key Responsibilities of the Global Head of Brand:

Define and evolve the global brand vision, architecture, and identity, creating comprehensive guidelines and toolkits to ensure consistent and impactful brand execution across all markets and franchise partners
Lead the development of bold, innovative creative across all channels, inspiring a team of designers, copywriters, and content creators to deliver world-class brand storytelling
Develop and lead integrated brand campaigns and creative strategies, working closely with local marketing teams to ensure global consistency with local relevance
Act as a brand steward across the business, partnering closely with regional marketing leads and cross-functional teams, building and nurturing strong relationships
Leverage customer and market insights to inform brand positioning, creative development, and campaign strategies, ensuring we stay culturally relevant and consumer-first

If you have the following it would be advantageous:

Previous experience delivering social-first content
Leading creative teams globally, with a knowledge of both UK & US markets
Strong project management skills
Strategic approach when it comes to crafting compelling brand narratives

What we can offer you:

Hybrid work set up
Great team discount of 50% off food & drink at any time for you and up to 3 friends
Complimentary off-peak racing for you and up to 3 friends
Paid volunteer days
Free on site Personal Training sessions
Access to GP 24/7
Paid cash plans for dental, physio, mental health and optical subscription plans, and more up to the value of £1000
Enhanced maternity & paternity pay
Paid bereavement leave
Company sick pay scheme
Employee discount platform, including gym memberships and retail discounts
Financial wellbeing platform
Generous holiday entitlement of 25 days + bank holidays
Refer a friend scheme

We are committed to creating a vibrant and dynamic environment where our team members can thrive. If you're passionate about hospitality, gaming, and delivering top-notch customer experiences, we invite you to join us to fuel your career at F1® Arcade!