F and F Online Merchandise Planning Manager
Shire Park, Welwyn Garden City, Hertfordshire
As our Online Merchandise Planning Manager, you’ll lead the planning, forecasting and trading of our online clothing range - shaping a digital assortment that delivers for our customers. You’ll use data‑driven insight to optimise availability, improve stock accuracy and maximise conversion, sales and margin. With a strong focus on elevating the online customer experience, you’ll also lead and develop your team to deliver best‑in‑class results.
You will be responsible for:
1. Online Strategy & Digital Planning
Partnering with the Online Buying Manager to deliver the online strategy.
Shaping the online range using digital customer insight, search behaviour, and conversion analytics.
Creating seasonal online trade plans focused on driving digital growth and improving online customer journeys.
Ensuring all online range decisions reflect online demand, fulfilment capacity and digital engagement opportunities.
2. Online Range Creation & Experience
Working closely with commercial teams to build a customer‑led online assortment including depth, phasing and attribute planning.
Ensuring accuracy of online product data, imagery, attributes and categorisation to maximise search, browse and conversion.
Leading go‑live readiness for all online range changes, seasonal launches and promotional events.
Continuously optimising digital merchandising including product ordering, cross‑selling and filter refinement.
3. Online Stock, Forecasting & Fulfilment
Working with the central team to shape and deliver KPIs against the online WSSI.
Maintaining optimal availability and stock levels by forecasting online demand and managing OTB for the online channel.
Working with buying, suppliers and supply chain to ensure online‑appropriate lead times, stock flow and fulfilment readiness.
Managing intake, replenishment and flow specifically for online channels to minimise delays and improve order fulfilment.
4. Digital Trading, Performance & Profitability
Reviewing online sales, stock, conversion, margin and markdown performance and coordinating rapid action plans.
Trading daily and weekly based on online KPIs such as search performance, traffic, availability, content quality and exit rates.
Using promotions, markdowns and price actions to maximise online profitability and optimise sell‑through.
Ensuring full delivery of the online Trade & Events Plan through proactive critical path management.
5. Team Leadership & Development
Setting clear, ambitious objectives aligned to online metrics and strategy.
Coaching and developing Online Assistant Merchandisers to build digital capability.
Creating an inclusive, high‑performance culture where colleagues feel empowered, supported and able to thrive.
Supporting colleagues to improve performance through coaching and structured development plans.
You will need:
Experience relevant for this job:
Strong online or digital merchandising/planning experience.
Proficiency with WSSI, forecasting tools, digital analytics and online trading metrics.
Experience optimising ranges for online customer behaviour and conversion.
Strong commercial awareness with the ability to interpret digital performance data.
Operational skills relevant for this job:
Online range planning & digital merchandising optimisation
Online forecasting, availability management & fulfilment understanding
Use of analytics tools (conversion, search, browse & engagement)
Critical path ownership for online
Advanced Excel / analytics capability
Strong cross‑functional collaboration with buying, supply chain, digital product & content teams
What's in it for you:
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About us:
Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.
We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.
We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.
NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.
We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility
