Events Coordinator - New Destination

As the coordinator for our new destination, you will play a pivotal role in supporting the overarching customer experience within our new space. The role sits within our customer team and is split between Events and Brand Partnerships, allowing you to shape and deliver world-class experiences for our most valued clients.

You will be responsible for coordinating complex calendars of projects and experiences, managing guest lists, building strong relationships with high-value clients, and helping deliver unforgettable activations for our new destination. You will work across multiple simultaneous projects, engaging a variety of stakeholders and collaborating with teams across the business.

Working closely with the wider Events and Clientelling teams, you will help retain existing elite customers, acquire new VIP customers, and drive loyalty, measured through customer visits, spend, and advocacy. You won’t be afraid to push the boundaries, ensuring that Selfridges remains a leader in VIP experiences. You will be an excellent communicator who keeps everyone informed and brings teams and stakeholders on the journey with you.

Client Experience

Deliver the end-to-end invitation process for top-tier clients, ensuring they feel exclusively welcomed to our new destination’s .events and experiences.
Partner with graphics and content teams to brief and deliver visually engaging, on-brand assets.
Collaborate with Personal Shopping to craft curated guest lists tailored to client preferences and VIP status.
Engage directly with clients to confirm attendance and provide a seamless, personalised experience.
Drive post-event follow-ups to capture feedback, strengthen relationships, and maximise the impact of each activation.
Track, analyse, and report on event and experience performance, including attendance, client engagement, and key insights to inform future activations.
Occasionally support the delivery of events and experiences in the space, assisting the wider events team to ensure flawless execution.

Project Management

Record key meeting minutes associated with brand partner projects and action appropriate next steps.
Act as a connector between brand partners and wider internal Selfridges stakeholders involved in project delivery.
Work closely with our new destination’s operations and wider planning teams to capture local planned events, ensuring no overlaps.
Utilise existing critical path timeframes and milestones for our new destination and share them with brand partners.
Highlight when projects are on track or approaching risk stages.
Coordinate in-house content capture for each brand partnership revenue-driving space.
Work with Buying teams to gather and relay key insights in brand projects.
Ensure key calendars are kept up to date and all relevant stakeholders are informed of upcoming activations and important dates.

Key Skills:

Diverse experience in top-tier luxury hospitality, retail, or members club management
Clear background in delivering events and experiences and producing quality customer activations
Great and natural ability to network, develop internal/external contacts and working relationships across a diverse range of functions.
Excellent organisational skills, with experience managing complex event calendars and coordinating multi-department activations
Excellent communication skills
Excellent written and presentation skills
Excellent planning and organisational skills
Excellent budget management
Strong time management in a fast paced and multi-faceted environment
Strong understanding of VIP customer
Enthusiasm and passion to deliver innovative, creative and exciting projects

Technical Skills:

Microsoft Office/ PowerPoint / Excel / Word / Data insights platforms (i.e PowerBi) / project management platforms (i.e Monday.com and Cvent)