Direct Marketing Manager

You will deliver and optimise campaigns across direct channels using leading marketing technology platforms. You will drive personalisation and process improvements to achieve business and customer outcomes.

You will be responsible for:

Planning and end-to-end campaign management across direct channels (email, push, SMS, direct mail) and loyalty rewards, ensuring alignment with business goals and customer outcomes.
Campaign builds and deployments within Adobe Journey Optimizer (AJO), ensuring accurate audience targeting and robust QA across Tesco and Tesco Group comms.
Orchestrating relevant and effective customer journeys in collaboration with Personalisation and Customer teams.
Leveraging campaign reporting and insight to lead tactical activity to optimise performance and drive personalisation opportunities via marketing technology platforms (AJO, Movable Ink, Jacquard).
Effecting a Test & Learn plan for direct customer communications, collaborating with Customer, Personalisation and Technology teams.
Workstack alignment across Direct Customers Communications and Data & Targeting teams for effective collaboration.
Manage, coach, and develop a Direct Marketing Executive, providing guidance, feedback and support to ensure high performance and professional growth.
Managing critical paths, ensuring deadlines are met and risks managed.
Building strong and trusted relationships with internal and external stakeholders to ensure the successful delivery of campaigns.
Champion the development of agile processes and tools, including AI, that enable faster delivery and adaptability to changing business needs.
Foster a culture of ownership, curiosity, and excellence - encouraging the team to challenge legacy processes and think differently.
Being a custodian of the Tesco brand.
Following our business Code of Conduct and Line Manager Performance Standard, always acting with integrity and due diligence.

You will need:

Experience of end-to-end campaign management: briefing, production (build), deployment, analysis and reporting, across direct mail, email and mobile.
Hands-on experience with ESPs, campaign and personalisation platforms (preferably AJO, Movable Ink, Jacquard).
Excellent stakeholder management, communication skills and influence.
Ability to multi-task and prioritise workload in a fast-paced environment.
Strong attention to detail and commercial acumen.

What's in it for you:

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility