Digital Marketing Manager

Tesco Ireland are currently seeking to appoint a Digital Marketing Manager in their Brand team. The person will Influence and build digital and data-driven marketing capability within Tesco and its agency partners to drive effective digital media planning, delivering growth. Act as a subject matter authority, leading projects proactively and independently, fostering cross-functional collaboration.

You will be responsible for:

Leading and supporting data-driven digital plans, running budgets, working cross functionally across Tesco Ireland, Tesco group and external partners. Use data, insights, and econometrics to evaluate, report business results, and optimize performance.
Supporting and challenging teams and agencies to deliver amazing creative tailored for channels, tactics, and expected outcomes. Assist in the development of best-in-class dynamic digital creative using the latest technology and best practices.
Working collaboratively with the wider customer team on key seasons and business briefs.
Setting and evolving a learning agenda to accelerate data-driven marketing in the business.
Implementing standard processes and stay informed on industry trends, providing regular inspiration to teams.
Supporting and advising on the development of a consumer data management martech roadmap on the route to personalisation at scale.
Supporting and upskilling Customer and Commercial team members in planning, designing, and implementing data-driven marketing campaigns, understanding performance, and developing intelligence for more performant future activation.

You will need:

Expert professional (5 years+ experience) with sophisticated paid digital media advertising strategy and data-driven marketing expertise on a portfolio client within an in-house marketing or agency environment.
Passionate digital expert with a deep understanding of how digital and media work within a CPG business model.
Meticulous with adaptability to changing work environments, resilient, and quick to learn new things. Great teammate in a fast-paced environment.
Strong analytical skills, utilizing a data-driven approach to decision-making and optimization. Driving cross-channel audience strategies and implementing a test-and-learn approach to media effectiveness.

What's in it for you:

We offer excellent benefits that help make Tesco a great place to work. These include but aren’t limited to:

Competitive Salary
Life Assurance
Pension Scheme*
Bonus Scheme*
Our Virtual GP service provides free and confidential access to an online GP through video GP consultations, and online prescription service for colleagues. The service is also available to families of colleagues who live at the same address for a reduced cost.
24/7 access to our Employee Assistance Programme (EAP) for you and family members for in the moment emotional support along with free access to a range of wellbeing services supporting you under our new Wellbeing First approach of Body, Mind and Life.
Colleague Clubcard with 10% discount increasing to 15% starting on the last Friday of each month for 3 days (including a 2nd card for a family member)
Annual leave starting at 23 days
Save As You Earn Scheme*

*Entry requirements and rules of the scheme apply

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility