Customer Journey Manager - 12 month Fixed Term Contract
Shire Park, Kestral Way, Welwyn Garden City
Leads Reward campaigns within the Customer Journey team, driving the design, setup, and delivery of initiatives that boost sales and customer growth. Owns budgeting and forecasting for reward mechanics, ensuring resources are used effectively and financial targets are met. Works cross‑functionally with product, audience, finance, and operations teams to shape reward strategies that meet both customer needs and commercial goals. Partners with analytics teams, including EA, to apply segmentation and insight, creating targeted and personalised journeys that strengthen loyalty and support wider business objectives
You will be responsible for:
Shapes and manages the strategy for reward mechanics, ensuring they are commercially effective, customer‑led, and aligned to business OKRs.
Leads the end‑to‑end design, setup, and delivery of reward campaigns, working cross‑functionally with Marketing, Technology, CRM, Commercial, Finance, and Operations.
Uses customer segmentation and insight to develop targeted, personalised journeys and enhance propositions across products, brands, and categories.
Partners with Finance and key business stakeholders to align plans, validate forecasts, and ensure reward activity supports wider commercial and customer growth goals.
Identifies capability gaps, drives Test & Learn activity, and proactively manages risks to ensure smooth delivery and continuous improvement of reward mechanics.
You will need:
Experience developing and delivering CRM strategies that drive customer engagement and commercial outcomes
Strong commercial acumen with a solid understanding of CLTV and financial planning
Data‑driven decision‑maker with strong strategic thinking and problem‑solving skills
Skilled in customer journey design and aligning journeys to business and segment goals
Confident communicator able to simplify complex topics and influence cross‑functional stakeholders
Proven ability to lead initiatives across diverse teams, with strong prioritisation and stakeholder management skills
What's in it for you:
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing
About us:
Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.
We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.
We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.
NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.
We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility
