Customer Growth Lead - Planning and Best Practice

Lead the creation and implementation of audience planning standards, driving customer-focused, value-led strategies across Personalisation. Serve as the go-to expert on audience frameworks, quality, and best practices, empowering the Planning Pod to deliver purposeful, measurable results.

You will be responsible for:

Shape the Audience Strategy: Define and continuously evolve the end-to-end audience framework for Personalisation, embedding best practices, guardrails, and governance to optimise engagement and reduce fatigue.
Lead with Expertise: Act as the Audience Subject Matter Expert within the Planning Pod, prioritising customer plans against growth objectives.
Drive Planning & Activation: Own prioritisation and operating rhythms for opportunity briefs, campaign activation, and post-launch learning—balancing short- and long-term value.
Champion Measurement & Value: Partner with Measurement, Analytics, and Finance to ensure all activity is measurable, value-validated, and aligned to commercial priorities.
Standardise & Scale: Develop tools, templates, and playbooks for opportunity sizing, acceptance criteria, and decision forums.
Innovate & Benchmark: Stay ahead of market trends, integrating new capabilities (e.g., decisioning, cross-channel orchestration) into best practices.
Refresh & Communicate: Run quarterly standards updates, refreshing segments, guardrails, and sharing impact insights across teams.
Collaborate Across Functions: Build strong partnerships with Customer, Rewards, Journey, and Commercial teams to co-create actionable audience briefs and support forecasting.
Set Measurement Standards: Operate with authority across matrixed teams, defining and maintaining measurement frameworks and methodologies for all analytical resources supporting Personalisation.

You will need:

Expertise in Audience Strategy: Deep experience in data-driven audience creation, analytics, and insights within a fast-paced, multi-channel environment.
Framework Leadership: Proven ability to design and govern frameworks, lead decision forums, and simplify complex methodologies for diverse stakeholders.
Influential Communicator: Strong stakeholder management, prioritisation, and storytelling skills to drive alignment and impact.
Value Delivery: A track record of delivering measurable outcomes through Personalisation and CRM initiatives.
Industry Knowledge: Experience in retail, loyalty, and customer programmes is highly desirable.

What's in it for you:

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility