Customer Growth Lead - Data and Capability

Be the driving force behind Tesco’s data-driven Personalisation strategy.Set the vision, own the roadmap, and lead the transformation of customer data into actionable growth.

In this role, you’ll deliver impact by forging a strong partnership with Technology—co-creating a single, integrated plan that brings together data, platforms, and analytics into seamless, scalable solutions.

You’ll act as the key liaison between business teams consuming customer data and product owners within Technology, ensuring prioritised requirements are fed into the roadmap to enable our Personalisation strategy.

You will be responsible for:

Lead the Data Enhancement Agenda: Own the end-to-end strategy for audience data enrichment, segmentation, and capability building—setting the standard for customer insight and growth at Tesco.
Drive Cross-Team Alignment: Coordinate all teams involved in creating and using customer and related data attributes under a single, integrated plan. Remove blockers and provide visibility to senior stakeholders.
Partner with Technology: Build strong relationships with Technology, Data Science, and Enterprise Analytics teams to deliver a unified, future-proofed personalisation data ecosystem.
Integrate External Insights: Enhance Tesco’s data by incorporating best-in-class third-party and partner data, creating a 360° view of customer journeys and behaviours.
Own the Customer Data Framework: Lead the full lifecycle of audience segmentation and filters—from business case development to design and adoption—embedding them across processes to enable insight and targeted activation.
Champion Advanced Analytics & Privacy: Promote the use of AI, advanced analytics, and data clean rooms for privacy-safe activation at scale. Set governance and compliance standards, ensuring all innovations meet ethical and regulatory commitments. Act as the key liaison with Legal.
Benchmark & Innovate: Stay ahead of industry leaders by introducing cutting-edge machine learning and cross-channel orchestration capabilities into Tesco’s Personalisation Toolkit. Collaborate across Customer, Rewards, Commercial, and Tech teams to turn data strategies into measurable business impact.

You will need:

Exceptional understanding of data and audience creation to drive business growth.
Deep expertise in data strategy and architecture, with experience in fast-paced, multi-channel environments.
Strong retail analytics knowledge, including best practices for OKR definition, uplift measurement, target setting, and metric design.
Proven ability to design and govern data frameworks, lead decision-making forums, and communicate complex methodologies in a clear, simple way.
Excellent stakeholder management, prioritisation, and storytelling skills.
Relevant analytical skills such as SQL, Python, and data analysis are required.
Experience working with Technology teams and familiarity with data stewardship principles is desirable.
Track record of delivering measurable value through Personalisation, CRM, and data-driven initiatives.
Experience in retail, loyalty, and customer programmes is highly desirable.

What's in it for you:

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility