CRM Executive - Personalisation

Tesco Ireland is currently seeking to recruit a CRM & Personalisation Executive who is customer focused, proactive and data driven. You’ll play a key role in driving customer loyalty and retention, both online and in store through personalised communications and customer insights. This is an exciting opportunity for someone passionate about CRM and customer lifecycle marketing.

Tesco Ireland is currently seeking to recruit a CRM & Personalisation Executive who is customer focused, proactive and data driven. You’ll play a key role in driving customer loyalty and retention, both online and in store through personalised communications and customer insights. This is an exciting opportunity for someone passionate about CRM and customer lifecycle marketing.

You will be responsible for:

Delivery of the ROI CRM strategy, to deliver LFL sales growth and customer loyaltyBuilding and execution of personalized email and push notification campaigns across multiple customer segments, according to lifecycle stage and other customer insights.Ensuring campaigns are delivered on time, error-free, and aligned with brand and business goals.Collaborating with strategy, creative, content, and product teams to develop compelling messaging and assets to deliver personalized comms across the Tesco ecosystem.Responsibility for the retention of our active base and digitisation of Clubcard. Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content delivering improved efficiency and performance. Identifying opportunities to cross promote and increase the lifetime value of customers across the Tesco Ecosystem. Working with Tesco IT and Group teams to ensure platform is optimised per the CRM and Personalisation strategy. Working with the insights team to complete post implementation reviews of Marketing Campaigns to ensure consistent improvements. Working closely and continuously with all members of the other Customer Teams in Tesco as well as creative agencies and senior stakeholders to build trusted relationships across all parts of the business Following the Business Code of Conduct and always acting with integrity and due diligence.

You will need:

Relevant 3+ years’ digital marketing experience.
Strong project management skills with meeting hard deadlines a core competency.
Analytical and data-driven with a firm grasp of commercial impact and ROI.
Experience of working with CRM platforms (preferably Adobe).
Experience of working with dynamic content and personalisation.
Experience with evaluation and optimisation of email campaigns - conversion of insight into actionable ideas.

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What's in it for you:

We offer excellent benefits that help make Tesco a great place to work. These include but aren’t limited to:

Competitive Salary
Retirement Savings Plan
Life Assurance Cover
Annual Bonus
Our Virtual GP service provides free and confidential access to an online GP through video GP consultations, and online prescription service for colleagues. The service is also available to families of colleagues who live at the same address for a reduced cost.
24/7 access to our Employee Assistance Programme (EAP) for you and family members for in the moment emotional support along with free access to a range of wellbeing services supporting you under our new Wellbeing First approach of Body, Mind and Life.
Colleague Clubcard offering 10% discount across stores and online, with 15% discount weekends once a month (Friday to Sunday), and 20% off twice a year. There is also 20% off F&F clothing, all year long, these various discounts can be extended to a family member with a 2nd Clubcard available.*
Annual leave
Save As You Earn Scheme

*Entry requirements and rules of the scheme apply

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility