CRM Coordinator

As CRM Co-ordinator, you will be responsible for coordinating & optimising the email and app marketing programme for Selfridges. Working closely with our Digital Trading, Marketing, Analytics, Creative and Development teams, you will be responsible for delivering best in class email and app campaigns. You have great attention to detail, are proactive, have the customer at the forefront, have a good understanding of digital and can analyse key metrics across marketing.

As a CRM Co-ordinator, your key responsibilities will be:
• End-to-end execution of email and app marketing channels
• Coordinate and update email and app content calendar
• Attend weekly briefing meetings with Trade, Copy, Design & Marketing
• Liaise with CRM Analysts to define customer segments for campaigns
• Create Email and App briefs liaising with trade on product selection, editorial on copy and the design team on look and feel
• Ensure campaigns are signed off by relevant stakeholders
• Schedule, test and deploy campaigns
• Implement email & app testing strategies, adjusting strategy based on results
• Deliver weekly and monthly reports on campaign performance
• Understand and create mobile optimised campaigns with customer journeys at front of mind
• Monitor and report on email and app competitor activity
• Stay in the know on industry insight and trends to fully optimise emails and app messages
• Build relationships with multiple teams to ensure email & app campaigns are optimised and efficient

The Ideal Candidate:
• Experience working within digital marketing, with a good understanding of email and app marketing
• Individual must be flexible, highly organised and able to manage their time effectively whilst prioritising and completing deadlines.
• Great attention to detail, proof-reading and ability to manage multiple tasks to a high level of quality.
• Strong communication skills and ability to present complex data and reporting clearly to stakeholders across the business
• Good knowledge of Excel, Powerpoint and basic understanding of web analytics tools e.g. Google Analytics