Commercial Manager - AFH

Commercial Manager, Permanent
At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose.
As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting. Whether it's served in-store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment.
Our teams truly make a difference. Whether it's pioneering new tech for the perfect pour, launching award-winning campaigns, developing exciting new menu items, or supporting our people to grow – together, we stir up success.
This newly created role will own and execute the Revenue Growth Management strategy for our UK AFH channel, driving pricing, promotions, and commercial frameworks to unlock sustainable growth. Working cross-functionally with Sales, Marketing, and Supply Chain, you will lead the successful launch of new product ranges and coordinate the annual trading calendar across promotions, NPD, and channel activation. Using market insight and data, you will identify and accelerate commercial optimisation opportunities while acting as the key link between the RGM Centre of Excellence and the UK AFH business.
We value curiosity, inclusivity, and a problem-solving mindset. If you thrive in a fast-paced, global environment and are excited to make a meaningful impact, we encourage you to apply.
With inspiring experiences, development programmes, and our apprenticeship scheme, your career can grow far beyond the day-to-day.
What you’ll do
Being a Commercial Manager is about so much more than bringing our coffee to the world. It’s your chance to stir up real success - which means you’ll:
• Own and execute the Revenue Growth Management (RGM) strategy for the UK AFH channel, leading pricing architecture, promotional strategy, and commercial frameworks to drive sustainable growth.
• Lead the commercial planning and execution of new product launches, working closely with Sales, Marketing, Supply Chain, and other functions to ensure strong in-market performance.
• Own and coordinate the annual trading calendar, aligning NPD launches, seasonal promotions, and channel-specific activations to maximise impact.
• Translate market, customer, and consumer insights into actionable, insight-led go-to-market strategies that strengthen competitiveness and accelerate growth.
• Identify and deliver commercial optimisation opportunities across pricing, mix, margin, and P&L performance, acting as the key link between the Centres of Excellence and the UK AFH team.
Who you are
It’s your unique ingredients we’re interested in:
• Proven experience in a Commercial or Revenue Growth Management role, ideally within a B2B or customer-facing environment, with a strong understanding of commercial drivers.
• Highly analytical with a strong commercial acumen. Able to seek and / or interpret complex data sets, translating insight into clear, actionable recommendations and Commercial plans.
• A proactive self-starter with a “builder” mindset, comfortable working with autonomy and shaping new processes, frameworks, and ways of working.
• Experience supporting projects end-to-end, through to great execution with the ability to collaborate across functions and to influence stakeholders to align teams and drive outcomes.
• A trusted relationship builder who establishes credibility through clarity, consistency, and sound commercial judgement.
So, why Costa?
We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression, and integrity—with some brilliant perks to sweeten the deal. We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections:
• Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
• An annual discretionary bonus scheme, based on business results and individual contribution.
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
• The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
• 50% discount in all Costa-owned stores, and 25% off in other participating stores
• Private medical cover thanks to our Private Healthcare scheme
• And that’s not all. Explore even more of our perks here: https://bit.ly/costaperks
Location - Where you’ll work: Hybrid, St Albans
Right now, our Support Centre teams work flexibly, blending home working with in-person time whenever it matters most – whether that’s a team moment, a creative session, or simply coming together to share ideas.
We’re excited to be moving into a new home for our brand in St Albans in January 2027 – an inspiring space from which our Support Centre teams will work three days a week to connect and collaborate in-person to bring our bold ambition to life
For any reasonable adjustments and general queries, please get in touch with costa.recruitment@costacoffee.com
We believe in living life with heart – and that starts with our people.
By showing up as our authentic selves, we create a culture where everyone belongs. We celebrate diversity in all its forms and are committed to building an equitable and inclusive environment—one that embraces the unique blend of experiences, identities, and perspectives each person brings. This rich diversity strengthens our teams and reflects the spirit of our global brand.
Grounded in our core values—Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge, and Trusted Team Players—we strive to make a meaningful impact in everything we do. From empowering communities through the Costa Foundation to supporting local initiatives, we’re committed to changing lives in coffee-growing regions and right here at home.