Audience Executive

About the role

The Personalisation team is dedicated to building and orchestrating personalisation capability with 4 areas of focus:
• Strategy and roadmap – owning the overall personalisation strategy for the business alongside the 3 year delivery roadmap;
• Delivery – leading the delivery of new personalisation capability through cross-functional squads, building and incubating capability, productionising and scaling for handover to BAU;
• Customer journeys – designing and orchestrating E2E customer journeys working across the Customer function with proposition and channel teams and aligned to the pillars of the Customer Plan ensuring we still support our loyalty and online journeys;
• Segments and Audiences – owning our segmentation, identifying growth opportunities and building target audiences to test, learn and scale.

In this varied and fast-paced role you will use your expertise in Data Analytics to build target audiences to test, learn and scale. Robust and agile analytics, and clear, impactful storytelling, with a focus on action, are some of the ways you will help us create a new culture of customer centricity.

You will be responsible for:

You will be responsible for
• Analysing data sets of multiple types to identify target audiences to test, learn and scale.
• Ensure audiences are tailored to meet business objectives
• Acting as a flexible resource to support audience targeting & activation needs for wider org as needed
• Supporting functional teams, natural working teams & incubator squads to add the right filters to segments and outline optimal audiences
• Continuously improving our audience targeting approach through building strong collaborative relationships with the Insights team, EA and dunnhumby.
• Ensure consistency in audience-targeting across all channels / customer touch points

You will need:

You will need
• Strong analytical background using both simple and complex statistical models
• Skilled in extracting, analysing and interpreting data. SQL is required, experience using statistical / data analytics and dashboard creation software is useful e.g. R, Python, Tableau
• Specific experience of audience targeting: creation, testing and scaling across a range of tactics working with both first party and third party data.
• Good communication and data visualisation skills are essential
• Strong collaboration skills.

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What's in it for you:

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

Annual bonus scheme of up to 10% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility