Analytics Planning Manager

You’ll work closely with Customer Teams, including Rewards and Journeys, to develop actionable briefs for Personalisation Performance insights. In this role, you’ll translate strategy into practical operating rhythms, influence stakeholders, and make complex, customer-led decisions that drive business outcomes. You’ll also coach and develop stakeholders to strengthen their analytical and measurement capabilities.

You will be responsible for:

Customer Insight: Drive deep understanding of customer behaviour within the “Know Me, Serve Me, On My Terms” model to inform audience strategies that enhance relevance and growth.
Workflow Oversight: Prioritise and manage the Personalisation Measurement & Insights backlog, ensuring smooth delivery and removing blockers.
Business Partnering: Collaborate with Customer Teams and Finance to create actionable briefs, support forecasting, and translate insights into strategic decisions.
Optimisation & Reporting: Maintain high standards for briefs and reporting, delivering clear explanations and actionable recommendations to improve audiences, triggers, and journeys.
Ad Hoc Analysis: Conduct targeted analysis and quality assurance checks to ensure accuracy and clarity across outputs.

You will need:

Strong analytics and insights experience in fast-paced, data-rich environments.
Proven ability to design measurement frameworks and deliver measurable value through personalisation and CRM.
Hands-on analytical skills with coding capability to interrogate data.
Deep understanding of incrementality, controls, and causal measurement in multi-channel contexts.
Skilled at translating complex analysis into clear, actionable strategies and influencing cross-functional teams.
Background in retail, loyalty, or multi-channel customer programmes is highly desirable.

What's in it for you:

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility