Analytics Planning Lead

You will act as the primary contact for Enterprise Analytics (EA) and other measurement teams, owning the Personalisation measurement backlog and leading sprint planning. In this role, you’ll partner closely with Customer teams, including Rewards and Customer Journeys, serving as a subject matter expert to create detailed briefs that deliver actionable insights and advance our Personalisation agenda.

Your work will directly feed into the Customer Intelligence Engine, driving continuous improvement and innovation. You’ll translate strategic priorities into practical operating rhythms, influence senior stakeholders, and simplify complex, customer-led decisions to deliver meaningful business outcomes.

Additionally, you’ll coach and develop team members, balancing short-term delivery with long-term value creation.

You will be responsible for:

Customer Understanding & Personalisation – Drive deep customer insight within the Know Me, Serve Me, On My Terms model to inform audience strategies that enhance relevance and deliver growth.
Workflow Prioritisation & Delivery – Own and manage the Personalisation Insights & Measurement backlog, prioritising by commercial value and impact. Act as the main contact for measurement teams, coordinating sprints and removing blockers for smooth delivery.
Business Partnering & Decision Support – Build strong partnerships with Customer teams to co-create actionable briefs, interpret insights, and influence decisions that improve personalisation outcomes and achieve strategic goals.
Continuous Optimisation – Maintain high standards for briefs and reporting, moving from descriptive to diagnostic insights with clear recommendations. Drive ongoing optimisation of audiences, triggers, and journeys aligned to the Personalisation plan.

You will need:

Extensive experience in analytics and insights within fast-paced, data-rich environments.
Proven ability in analytics planning, programme management, and cross-functional team coordination in matrixed organisations.
Track record of delivering measurable value through personalisation, CRM, and multi-channel customer programmes.
Strong expertise in incrementality, controls, causal measurement, and translating analysis into actionable strategies.
Exceptional storytelling and stakeholder influence, defining requirements and communicating effectively across multidisciplinary teams.

What's in it for you:

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility