AFH Proposition Manager

Global Propositions Manager
At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose.
As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting. Whether it's served in-store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment.
Our teams truly make a difference. Whether it's pioneering new tech for the perfect pour, launching award-winning campaigns, developing exciting new menu items, or supporting our people to grow – together, we stir up success.
As a Global Propositions Manager, you’ll define, lead, and launch end-to-end coffee propositions that give Costa a competitive edge across EMENA’s Away From Home (AFH) channels.
With inspiring experiences, development programmes, and our apprenticeship scheme, your career can grow far beyond the day-to-day.
What you’ll do
Being a Global Propositions Manager is about so much more than bringing our coffee to the world. It’s your chance to deliver real success – and around 80% of the role will focus on future-facing innovation, shaping commercial plans and reviewing with bottlers and direct markets, and market planning. This means you’ll be:

• Defining and owning the vision, strategy, and roadmap for winning AFH propositions across product, marketing, technology, and commercial excellence, with a strong forward-looking innovation lens.
• Leading cross functional teams to develop holistic propositions, from early concept and validation through to in market execution.
• Driving future product innovation and portfolio evolution, working closely with bottlers and direct markets to conduct commercial reviews, assess viability, and shape long term growth opportunities.
• Collaborating with regional and market teams to tailor propositions based on local customer, consumer, and operator insights, translating strategy into actionable market plans.
• Partnering with finance, legal, and operations to build robust business cases, model compelling commercial outcomes, and ensure scalable and sustainable solutions.
• Providing strategic guidance and clear proposition documentation to support trials, market roll outs, and long term value creation across the AFH ecosystem.

Who you are:
It’s your unique ingredients we’re interested in:
• A strategic thinker with experience in proposition development, commercial planning or programme management in a global or multi-market business.
• A natural influencer who can align senior stakeholders and energise cross-functional teams.
• Commercially savvy with the ability to interrogate assumptions and build robust business cases.
• Experienced in hospitality, retail, wholesale or foodservice—ideally in a product- or innovation-led environment.
• A clear communicator, able to articulate strategy, progress, and issues in a compelling and accessible way.
So, why Costa?
We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression, and integrity—with some brilliant perks to sweeten the deal. We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections:
• Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP).
• An annual discretionary bonus scheme, based on business results and individual contribution.
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%.
• The Costa Financial Support Fund, supporting team members facing unexpected financial pressure.
• 50% discount in all Costa-owned stores, and 25% off in other participating stores.
• Private medical cover thanks to our Private Healthcare scheme.
• And that’s not all. Explore even more of our perks here: https://bit.ly/costaperks
Where you’ll work
Right now, our Support Centre teams work flexibly, blending home working with in-person time whenever it matters most – whether that’s a team moment, a creative session, or simply coming together to share ideas.
We’re excited to be moving into a new home for our brand in St Albans in January 2027 – an inspiring space from which our Support Centre teams will work three days a week to connect and collaborate in-person to bring our bold ambition to life. For any reasonable adjustments and general queries, please get in touch with sarah.johnstone@costacoffee.com