Acquisition Marketing Performance Specialist - Tesco Mobile

In this role, you will shape the Trade Marketing strategy and roadmap while managing, executing, analysing, and optimising all areas of performance marketing and personalisation. Although the role has a strong digital focus, it operates holistically across all through‑the‑line channels.

You’ll work closely with the Chapter Lead and Product Owner, collaborate with and support Campaign Experts, and partner with key squad members to drive commercial performance and achieve business goals.

You’ll enjoy continuous improvement, be confident challenging existing approaches, and actively identify opportunities to deliver step‑change performance. With a balance of curiosity and expertise, you’ll apply a best‑in‑class performance marketing mindset to shape test‑and‑learn agendas, unlock innovation, and evolve always‑on activity.

Success in this role will be measured by your ability to generate high‑quality traffic, grow new customer acquisition, and create measurable commercial uplift across the full product portfolio.

You will be responsible for:

Establishing a best‑in‑class measurement framework, defining KPIs and delivering a single source of truth. Creating meaningful dashboards and weekly cross‑channel reports with actionable insight, clearly explaining both the what and the why through modelling, fraud insights, agency input, testing outcomes, and market context.

Owning the test‑and‑learn roadmap, co‑creating experiments with campaign experts and agencies. Clearly attributing impact, embedding learnings into future activity, and sharing progress and insights across the business.

Developing the roadmap for Trade development and digital maturity, ensuring Tesco Mobile stays ahead of evolving media and platform trends.

Defining and owning the audience strategy, using Tesco Mobile first‑party data and Tesco Clubcard data, and determining required capabilities, tooling, and architecture. Partnering with vendors and evaluating new solutions through clear business cases.

Supporting campaign experts by providing performance and audience expertise to maximise ROI, scale activity, and optimise media mix. Overseeing technical setup, including feeds, tagging, and integrations.

Managing performance agencies and suppliers, supporting procurement processes, and ensuring alignment with performance objectives.

Collaborating with commercial teams to inform reviews and shape channel‑specific propositions that maximise commercial impact.

Identifying opportunities for analytical innovation by enhancing methodologies, processes, and tooling to deliver more predictive and effective insights.

Managing budgets alongside performance optimisation, accurately tracking spend down to monthly PO‑level detail.

Championing customer‑centric performance, considering the full end‑to‑end journey and working with squads to improve conversion and overall experience.

You will need:

Hands‑on through‑the‑line marketing experience with strong digital expertise (client‑side or agency‑side), including evidence of delivering large‑scale paid media campaigns with agencies (such as Affiliate and Search partners).
The ability to prioritise and deliver high‑impact activities that contribute directly to business goals.
Experience in end‑to‑end project management and scoping, with clear transparency around workload and progress.
Experience leading the adoption, management, and optimisation of advertising technology, methods, and tools to ensure effective delivery and alignment with organisational objectives.
Proficiency in using advanced analytical methodologies and software.
The ability to forecast the value of initiatives, forming clear hypotheses and building strong business cases.
Strong critical thinking skills, applying available data and insight signals — even when information may be limited.
Excellent time‑management and organisational skills, with the ability to manage multiple projects simultaneously.
Strong stakeholder, agency, publisher, and supplier management skills, with a proactive and self‑starting approach.
Advanced numerical, technical, interpersonal, communication, and presentation skills.
Experience working in an Agile environment and using Jira.

What's in it for you:

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

Annual bonus scheme of up to 20% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
Private medical insurance
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility