Benefit Cosmetics was founded in 1976 by twins Jean and Jane Ford. Initially founded as a beauty boutique, the shop specialized in quick-fix products for beauty dilemmas. The decision of having their own beauty boutique was merely based on a coin toss, heads for a casserole cafe and tails for a beauty boutique. Tails it was and now the Ford Sisters have built Benefit Cosmetics into a global beauty brand, now selling at over 2,000 counters in more than 30 countries. In addition to their product expansion they have also opened up "brow bars" worldwide.
Laughter and humor are key elements of Benefit’s identity. However, one thing that the brand takes extremely seriously is the innovative dimension of its formulas as well as how easy it is to apply its products. Among the most popular bestsellers, the ranges of “POREfessional” fake-its and “They’re Real” mascaras and eyeliners are innovative solutions made to address the needs of the Benefit customers.
Number of stores
1,400 locations all over the world