Zara have now opened their new flagship concept store in London’s Westfield Stratford City shopping centre.
The retailer’s first store to include a dedicated area solely for the purchase and collection of online orders as well as the usual sections for women, men and children.
All of their online orders will be available in store on the same day if made before 2pm, or the next day if made in the afternoon.
Other features in the store include interactive mirrors with RFID that can detect any item of clothing the customer is holding, thereby enabling customers to see what a complete outfit will look like in the mirror.
They will also include a self-checkout area with a system that automatically identifies the article of clothing being purchased. Customers can then confirm their items on a screen before paying with their cards or mobile phones.
Pablo Isla, Inditex chairman and chief executive, said: “The reopening of Zara’s flagship in Stratford is an important moment for Inditex. We are in a unique position as we enjoy a global sales platform that fully integrates stores and online. In recent years we have invested in both the most advanced technology and optimised our stores for this aim. Our business model combines stores and digital seamlessly, and we are ready for the opportunities that this brings with current and new customers.”
