Online fashion retailer Zalando is launching a new technology hub in Lisbon. The third of its kind internationally, the Portuguese hub will focus on the development of an enhanced digital experience for Zalando's customers.

Head of innovation and partnerships at Zalando, Marc Lamik said: “The opening of a dedicated technology hub with a strong focus on the digital experience of our fashion store is a strategic step to ensure we stay ahead of customer expectations in terms of personalisation, inspiration and frictionless shopping.

“Lisbon offers a great environment to develop our new hub. The city’s tech ecosystem will allow us to attract the talent we need, and we are looking forward to engaging in fruitful exchanges with the local start-up community.”

In the first year of operation, the Lisbon hub will create more than 50 jobs including frontend and backend software engineers, product managers and UX designers.

SVP for digital experience at Zalando, Philipp Erler added: “Besides allowing us to concentrate resources on the development of our fashion store – a cornerstone in the success of Zalando – the new hub in Lisbon will also contribute to the diversification of our technological footprint, which keeps expanding at a fast pace.”