Zalando has launched a pilot scheme to test reusable packaging for delivering customer orders.
The trial will last four weeks and will see 10,000 customers in Finland, Norway, Sweden and Denmark receiving their orders in reusable bags.
According to Zalando, the pilot will test the extent to which reusable packaging can be integrated into existing logistics processes.
Customers will be required to return the packaging to Zalando, even if they have no items to return. They will need to fold the packaging envelope, and attach a return label to, and dropping it to a post-box.
Uwe Streiber, team warehouse consumables at Zalando, said: “To make the concept of reusable packaging scalable, the entire ecommerce industry is needed. It requires standardised processes and centralised delivery options for reusable packaging. Reusable packaging transforms material from waste to resource. A uniform system in which customers can return the packaging, for example to the supermarket, would make it easier for everyone.”
