Yoox Net-A-Porter, saw a significant rise in purchases made on mobile devices after the festive season kicked-off on Black Friday with the proportion of sales reaching an all-time high of 66% on Sunday.
There was a surge in customers making their first order via the group’s apps. In the retailer’s 'hard luxury' category, the highest priced item sold on Net-A-Porter was a diamond bracelet at £38,000.
The category also performed well in the US where trade was boosted by the launch of new fine jewellery collections.
Leather jackets, winter coats and blazers all proved popular with Mr Porter's customers. Sales of fine watches were also strong, driven by recent brand launches from the likes of of TAG Heuer, Piaget and Jaeger-LeCoultre.
