The Yoox Net-a-Porter group sales soared over Thanksgiving period, with Black Friday and Cyber Monday marking its highest sales days on record. Its Black Friday sales soared 82% compared to 2014.
The luxury e-commerce player received one order every 1.4 seconds on Cyber Monday. The most expensive item sold was a set of Kimberly McDonald 18-karat gold, crystal opal and diamond earrings, purchased by a customer in San Francisco for $27,307.
The highest share of sales came from North America, followed by the UK. North America also reached the highest sales growth, with a 101% increase compared to 2014 Thanksgiving weekend.
"Yoox Net-a-Porter group’s record-breaking sales days on Black Friday and Cyber Monday is the first spectacular achievement of our new Group, confirming that luxury etailing is not only about great vision and good ideas, but also about flawless execution driven by excellent teamwork!” said Chief Exec Federico Marchetti.
In October a merger brought together the Italian Yoox group and Net-a-Porter, two companies that have essentially revolutionised the luxury fashion industry since their conception in 2000.
