Lidl has reported that the World Cup helped it to hit a record footfall. During the past month shoppers bought food and drink for garden parties and barbeques to cheer on England.
During the tournament the supermarket experienced the highest ever number of customers shopping in its stores when Christmas is excluded. Footfall peaked on 30 June as customers stocked up for the World Cup ‘Last 16’ stage.
Lidl also enjoyed strong sales of England football kit and sold 120,000 England branded tops, 34,000 children's England strips and 35,000 footballs in its 710 stores across the country.
Christian Härtnagel, chief executive of Lidl UK, said: "England's remarkable run in the World Cup, along with a never-ending heatwave, has led to more customers coming through our doors than ever before.
“As the Official Supermarket of the England Football Team, we’ve been really proud of their performance, and it’s been great to get behind the squad.””
