Neil Feakins will join Wilko on the 4th October as their new customer insight and data director. Feakins will report directly to Lisa Wilkinson, who is the family director of parent company, Wilkinson Hardware Stores.
Wilkinson said: “This is a great appointment for Wilko and further demonstrates our commitment to becoming a business more focused on making products our customers tell us they need.“
Feakins will be joining Alex Russo, who has been appointed as Wilko’s chief financial officer and Craig McGregor who will be the new retail director.