WH Smith has been voted the worst retailer on UK high streets

Which? have released a new survey which states that WH Smith has been rated as the worst retailer on UK high streets.

In the study, shoppers criticised the retailer's customer service, value for money and the standard of its stores.

WH Smith has been in the bottom two of the Which? poll for an eighth consecutive year, the consumer association said.

Ben Clissitt, Which? magazine editor, said: “It is clear that our traditional high street is changing and while this is bad news for some retailers who have struggled to adapt, others have seized the opportunity to make their mark.

“Our findings show that if retailers can strike the right balance between good value, quality products and first-class customer service, shoppers will keep coming back to their stores.”