A surge in footfall during Eid celebrations saw many luxury retailers in the Westfield centres record boosts in sales. Luxury menswear retailer Belstaff saw a surge of 36% whilst Whistles, Hugo Boss and Prada reported rises of 20%, 47% and 16% respectively. Myf Ryan, Westfield's chief marketing officer, commented that “from a retail perspective Ramadan marks an incredibly busy time, as Middle Eastern visitors come to spend the festive period in the capital, as well as the London Muslim communities we welcome on a regular basis at both Westfield London and Westfield Stratford City.”