London's West End retailers are expected to bring in £96 million in Black Friday sales in just 24 hours.
Over £200 million in purchases are forecast to be registered in tills in the 72 hours between Black Friday and Sunday. This turnover will help fuel what is expected to become the best Christmas for West End retailers since 2007.
Jace Tyrrell, chief executive of New West End Company, said: “London’s West End is primed and ready for a spectacular start to the Christmas shopping season this Black Friday. We expect to welcome hundreds of thousands of visitors to the world’s favourite retail destination over the coming weekend, and this year looks set to bring takings back up to pre-economic slowdown levels.
To ensure savvy shoppers enjoy a combination of savings and exemplary service, the West End has recruited thousands of extra employees to support visitors throughout the area. Our aim is to ensure shoppers enjoy seasonal deals in a magical setting, making this Black Friday one to remember for years to come.”
