Watches of Switzerland has reopened its newly refurbished store in Cardiff this week.

The store has added a Rolex showroom and also a large Tag Heuer boutique.

The refit also sees Panerai a greater presence and a wider stock range, and also sees Watches of Switzerland become the first and exclusive stockist of Bremont in Cardiff.

Intu regional managing director – west, Colin Flinn, said “The launch of the newly refurbished Watches of Switzerland store offers our visitors a chic, well-appointed space and an expanded product range to shop from this Christmas,”

“Watches of Switzerland’s choice to invest in the store and offer exclusive ranges here, is a reflection of how highly the brand values the St David’s store and our loyal customers.”

The shopping centre is becoming a leading destination for watches and jewellery, with brands such as Links of London, Thomas Sabo, Pandora, Laing and Goldsmiths.