Waitrose is set to launch a new premium frozen meal range after an increase in popularity of frozen ready meals.
A report on website searches showed that ‘Frozen Ready Meals’ was searched for 500% more compared to the previous year.
The retailer will introduce a range of 24 luxury frozen meals including classic pies and quick and easy ramen noodles.
Some of the dishes on offer will include British ray wings served with lemon butter and capers, Italian inspired slow cooked pork belly served with garlic, herbs and citrus zest, Keralan cod, squid and king prawn curry, and king prawn and miso ramen.
James Bennington, product developer at Waitrose & Partners, said: “In developing this range we wanted to make sure our customers were getting top quality ingredients and a range of flavours, textures and cooking techniques. We believe there is something for everyone in this range and by using our innovative freezing techniques it means we can offer extremely fresh produce, ready to cook straight to our customers.”
The range will be in shops and online at the end of May.
