Waitrose’ new Food and Drink Report shows how our wellbeing and environment have a large influence on the way people shop for food and drink.
The report is based on OnePoll consumer research of people across the UK. It found that a third of the UK now have either meat-free or meat-reduced diets. One in eight UK consumers identify as vegan or vegetarian, with half of those admitting to eating meat ‘weekends’, ‘occasionally’ or ‘on special occasions’.
The report also revealed how people are moving towards lighter, healthier food in the evening and keeping well hydrated, although a good old Sunday roast still topped the menu for weekends.
Waitrose & Partners managing director Rob Collins said: “Being mindful of how we live and eat has become a priority in today's world. As we become increasingly mindful of our own health, the wellbeing of our family and that of the planet, we're reshaping how we shop, cook and eat. Welcome to the era of the mindful consumer.”
