Waitrose has announced a quirky new design for its Heston from Waitrose range and has introduced new products including a brand new Christmas pudding showstopper, a mince pie with a twist and edible baubles.

The new design features illustrations of animals dressed in human clothing as a nod to the kooky mixture of ingredients which the chef is famous for.

New products include a new Persian Christmas pudding, featuring a fragrant honey and rose butter centre and a shimmering copper glitter finish and spiced shortcrust mince pies with a lemon twist.

Rupert Thomas, Waitrose marketing director, said: "We hope that the new range and quirky look will encapsulate the fun we've had creating the range with Heston. Each and every product is carefully created to deliver truly outstanding taste, as well as bringing an unexpected twist to our favourite dishes, making it easier than ever for customers to experience the very latest in food innovation in their very own kitchen. We can’t wait to see what our customers make of these curious new additions, and I’m sure they'll be a hit this Christmas."