Waitrose will become the first supermarket to sell its own label products through British Corner Shop, the online store that delivers British food to shoppers worldwide. The supermarket’s own label products and ranges include, Waitrose Duchy Organic, Waitrose Baby, Essential Waitrose and the recently launched Waitrose 1* range.
This move will allow the supermarket to enter entirely new territories from the 138 countries British Corner Shop regularly ships to, including two of its largest markets, Germany and the USA. Neither of which are amongst the 60 countries Waitrose already exports to.
Shoppers will have global access to more than 2,000 products available from Waitrose branches as well as the 10,000 products British Corner Shop already stocks. Last year the online service shipped more than 50,000 orders overseas.
Mark Williamson, Waitrose commercial director said: “British Corner Shop gives a global audience access to Waitrose and provides a platform for our British suppliers to showcase the great food and drink they produce. We are proud that our brand continues to retain the loyalty and trust of customers wherever they are in the world.”
