Victoria Beckham’s self-named fashion brand is set to launch a beauty line this year.
The brand has appointed former Estee Lauder head of global make-up development and marketing Sarah Creal, who will be the co-founder and CEO of Victoria Beckham Beauty.
This comes less than three years after Victoria made her first move into the beauty world, after she collaborated with Estee Lauder to launch a make up line of eyeshadows, lipsticks and highlighters. The collaboration proved to be so popular that it returned for a second instalment in 2017.
Victoria Beckham said in a statement about the release, “I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance and wellness that I feel I need in my own life,”
“Victoria has an innate love of beauty that started when she was very young, and has continued unabated,” Sarah Creal added. “This authenticity is going to infuse the entire business strategy, and because everything will be directly overseen by Victoria, the line will be elevated and impeccably curated.”
