Shop Direct’s online luxury site veryexclusive.co.uk has said that it has signed up a number of premium brands to add a new menswear section to its site for autumn/winter 2016. The company has installed former ASOS premium menswear buyer Adam Jagger to lead the new menswear offering, which will focus on men’s clothing, footwear and accessories.
Veryexclusive.co.uk was set up last year as a sister brand to the existing site Very.co.uk and customers can take advantage of Shop Direct’s credit offers. Alex Baldock, CEO at Shop Direct, said: “We’ve successfully democratised luxury women’s fashion and beauty. Our customers love what VeryExclusive.co.uk gives them and now it’s time to do the same for men.
“Men also want to buy premium brands but often feel they’re just out of reach. We’re going to make premium menswear attainable, so men can soon access those Reiss jeans or that Barbour jacket they want by spreading the cost.”
Gareth Jones, group deputy CEO – who oversees VeryExclusive.co.uk at board level, commented: “VeryExclusive.co.uk’s success has been built on attracting the best luxury brands, helping customers spread the cost and serving-up the right products for visitors through personalisation.
“We’ve seen that our male Very.co.uk customers want premium brands and the market for premium menswear in the wider UK is buoyant. We’re confident that by continuing to focus on what’s made VeryExclusive.co.uk successful, our menswear offer will thrive.”
Sarah Curran MBE, managing director of VeryExclusive.co.uk, said: “Through what we’ve built at VeryExclusive.co.uk – a stylish, premium retail brand with a curated, accessible customer offer – we’ve been able to attract some outstanding premium menswear brands for our launch in autumn/winter.
“It’s testament to how far we’ve come in just a year. By entering this exciting new phase, brands will benefit from access to an aspirational, male customer base who may not have been able to buy their brands before. Meanwhile, our male customers will be able to shop in a stylish, premium and content-rich online environment, which includes the latest style advice and trends.
“Months of market research and testing tell us that this is what men want. We can’t wait to see the reaction when we unveil our menswear offer.”
