Flash sales site Vente-Privee has acquired digital image and software supplier SpinMe, whose clients include Selfridges, Macy’s, Tesco, Wiggle, BHS, Halfrods and Schuh.

SpinMe uses imaging technology to display products in a unique, interactive way which mimics the experience of being in-store.

Ilan Benhaim, co-founder of Vente-Privee and new chairman of SpinMe, said: “We’ve seen first-hand the benefits, and how the company is changing imaging techniques, studio automation and workflow management for the retail industry.

“We use the technology across our range of products and due to excellent imagery have a 5% return rate, compared to the online industry average of 30%. Vente-Privee is investing to allow SpinMe to further develop and expand.”

Meanwhile, SpinMe’s managing director David Brint has become its chief executive. Prior to joining SpinMe, Brint was managing director of Pentland Sports and a director of Berghaus. “Vente-Privee is helping us to invest in research and development,” said Mr Brint.

“The company actually uses our technology, so the quicker we innovate, the more beneficial it will be for all of our retail clients and their customers. “The US is our biggest market for software, so we’ll naturally increase focus there. It will be business as usual, with the support of a pioneering global retailer.”