American furniture retailer West Elm has announced that it will be expanding its UK division in collaboration with John Lewis by launching three new concessions within the department store.
The shop-in-shops, which will be located in John Lewis’ High Wycombe, Milton Keynes and Southampton locations, will add to the homeware brand’s flagship store on Tottenham Court Road and the initial 1,000 square foot concession in John Lewis Oxford Street. These are expected to be followed by further concessions opening throughout the UK later this year.
Known for its focus on design-led products and ethical sourcing, West Elm will use the partnership with John Lewis to introduce its range of furniture, lighting and accessories as well as decorative pillows and Fair Trade Certified rugs to the UK market.
