US denim brand DSTLD prepares for London opening

US denim brand DSTLD plan to open a UK showroom and list on London’s junior stock market Aim this year.

This comes after the brand smashed through its crowdfunding target at the end of 2018.

DSTLD was founded in 2014 by Corey Epstein and Mark Lynn, with the aim to sell jeans directly to consumers at a cheaper price than retailers.

The initial crowdfunding target was £306,770, but so far the campaigns have raised nearly £1.6 million in return for a 5.49% equity stake.  The campaign currently values parent company Digital Brands Group at £26.8m, and is set to end on January 18^th.

DSTLD reported £4.7m in gross revenue in 2017, and expects to double revenues in 2019.