Urban Outfitters set to expand into Middle East through franchise partnership with Azadea

Urban Outfitters is set to expand into the Middle East through a franchise partnership with Azadea.

Azadea will manage the brands expansion programme.  The first store is set to open in Dubai in 2019.

Azadea has been operating franchise concepts throughout the Middle East and Africa for the last 40 years.

Stefan Laban, URBN group global head of international, said: “We are pleased to introduce the Urban Outfitters brand to the Middle East through our unique experiential retail environment. We believe the Urban Outfitters brand will resonate well in the market and are confident that together with Azadea Group, Urban Outfitters will be a success in the region.”