Uniqlo have recently announced their partnership with tennis champion Roger Federer who has just become the Japanese retail giant’s newest global brand ambassador. No actual value of the partnership was given by Uniqlo, however, reports suggest that the 10-year deal for the player could be worth up to £230 million.
This partnership will mean Federer will represent Uniqlo at all tennis tournaments throughout the year, starting with this month’s Wimbledon.
Tadashi Yanai, Uniqlo’s founder and chairman/CEO of its parent company, Fast Retailing, said the partnership “will be about innovation on and off court.”
He added that the retailer will help the champ to “continue taking tennis to new places, while exploring innovations in a number of areas including technology and design with him.”
